THAT’S IT is a company dedicated to making healthy fruit bars and snacks that contain real plant-based ingredients. It was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. I was hired to develop 3 concepts for their new line of fruit chips. I designed a range of ideas from the first and second concepts showing an evolution and seeing how far we could push the brand and the third one matching closest to their current branding.